College students internet computer addiction sitting bench outside campus summer

What Are Some of the Best Ways to Attract New Customers Online?

Do you want to get more online customers for your business? If you’ve been struggling to make enough sales, there are certain things you should do to easily make consumers more aware of your brand. If the consumers know about your brand, they’re more likely to visit your site and potentially make a purchase.

Come Up With a Promotional Offer

Most people love getting great deals and discounts on different products, even if they’ve never tried those products before. If you were told you could get something for 50% off the original asking price, wouldn’t you feel a bit more tempted to give in and make a purchase? An easy way to get new online customers for your business is to provide a promotional offer to all new customers who’ve never shopped your store before. You could offer a percentage off the total of their items or even throw in some free goodies with any purchase.

Develop a Referral System

Find a way to offer something to both the new customers and the loyal customers who’ve been around for a while by developing your own referral system. Make it feel like a fun competition for the customers you already have. For example, you could set a goal for them to refer the business to as many people as possible. If at least five people make a purchase and use that person’s name as their referral, you could provide that person with a free product or a discount on their next purchase. In the meantime, anyone who uses the referral code could receive a discount on their purchase, too.

Get Active on Social Media

If you’re trying to get more online customers, it makes the most sense to become more active across different social media platforms. When there are millions of active users on these sites, there is a lot of potential to grow your business even further according to Dux Digital, but it’s up to you to decide how you’re going to use these sites to your advantage.

Many business owners use social media to announce new products, provide details on special sales and promotional offers, and respond to their consumers when they leave questions or comments for the business. If your active on these accounts and your loyal customers are following you, it won’t take too long for you to start building quite a large following because of all the shares and retweets you’ll start to get from the loyal fan base you already have.

Increasing the number of online sales you’re making may be a goal you’d like to achieve. If you’re hoping to get a lot of new online customers, start coming up with ideas for promotional offers, develop a referral system where both old and new customers get to benefit from the system, and become even more active on social media. Use social media as a way to make people aware of the products you sell and the promotional discounts you’re offering. Although it may seem like a challenge, these steps will work in your favour and you’ll start getting new customers in no time.

Close-up of businesspeople hands holding pens and papers near table at business seminar

Benefits Of Using An External Company For Your Employee Training

Many corporate organizations view seeking outside training as a weakness which may undermine their organizational integrity and insight. However, this should not be a common belief for your organization. Although your organization might have several strengths and people who are capable of delivering different outcomes, deciding to look for an external company to train your staff should be viewed as a point of increasing your knowledge and not portraying yourselves as a weak organization. Contracting an external expert with diverse skills and knowledge can have a few benefits and could give your business the push it needs to take things to the next level. Some of the potential benefits include;

1. Impartial Opinions

Different employer and employees within an organization might find it hard to train and guide their peers due to the fear of ridicule and the pressure to criticize their organization. Contracting external parties to perform such tasks could make it easier for an organization to identify and understand the internal weak points, criticize the organization policies unbiased and at the same time impact valuable knowledge in their employees.

2. Lack Of Knowledge

Contracting a specialist has little or no know-how about the day to day operations of your organization with the view of getting feedback and criticism on operations can really be helpful. Interna managers and department heads might be good in effecting the company policies and achieving set targets but an external party will be able to scrutinize the processes and policies and be in a position to determine and advice if the right procedures are used and if the company is efficiently utilizing the available resources for the best results.

3. Getting A Different Point Of View

External specialists will introduce a different point of view compared to the existing internal view. Sometimes the external point of view might not be completely different from how your organization operates but getting that extra advice might be the missing gap in achieving certain company targets. Your organization will also benefit from different strategies input since this differs mostly depending on individual skills and experience.

4. Save Money

Although this might not be the case in all situations, your organization might benefit from engaging external training organizations who might be in a position to advise and pass knowledge that when used effectively might save the company huge sums of money probably in operational and performance costs. At times the cost-saving aspect might be realized in the long run by application of different learned strategies. For example, if you’re running a construction company you may be able to provide traffic management & control training internally. However, when you take into account all of the different costs to the business it may be cheaper and more effective to just send new team members to an external training company such as Warp Training Australia to get their certification.

5. Increase Motivation

The external training companies have diverse strategies designed to increase your organizations’ staff morale and hence improve their performance. The benefits might not be financial but employee motivation is key to achieve the company’s goals. This will be an investment form your organization to your employees with the aim of improving long-term performance and growing the self-worth of your employees.

Other benefits associated with using an external company for your employee training include affirming the business practices and streamlining the internal performance strategies.

Air pump Meter a device for pumping air into or out of an enclosed space

A Guide To Starting Your Own Air Compressor Hire Business

If you are thinking about starting an air compressor hire business, there are a number of points that you need to look at. These points will determine how successful your business is and whether or not you are starting it correctly. Not looking at all of these points could lead to unnecessary expenses and problems in the future.

Study Your Market

Before you start looking for air compressors, you need to study your market. There is no point in starting a business that focuses on hiring air compressors to mechanics if there is no demand for this. There are a number of points that you should consider when looking at your market.

The first is what kind of equipment your market is looking for. Are they going to need accessories for the air compressors as well as the base device? You also need to consider if they are looking for brand names or basic models.

The amount that your target market is willing to pay should also be studied. This will help you determine if the business is viable and what your margins are going to be. You should also consider if you need to have other services with your business which will make you a one-stop shop for your customers.

Buy Smart

Once you know your customers, you need to look at getting the air compressors you are going to rent to them. It is important that you buy smart at this point because you want to avoid any idle inventory. There is no point in having 10 air compressors that you can rent out if your market only requires you to have 5.

When you start looking at inventory, you should buy the minimum amount needed based on your market research. Once you get started and are making money from the rentals, you can look at increasing your inventory. It is easier and cheaper to add equipment to your inventory than it is t get rid of the excess.

Look For Good Deals

You need to make the most of every cent of capital that you have when you start your air compressor rental business. This means that you need to look for good deals on the inventory that you are buying. One of the ways that you can get a good deal is to look at used equipment. Of course, you will need to be careful with this and ensure that any equipment you buy is still working correctly.

Get Your Paperwork In Order

Once you have an idea about your market and the equipment you are going to get, you have to look at the paperwork required for your business. The exact paperwork needed will vary depending on where you are starting your business. However, there are certain formalities which are required for all businesses.

These formalities will include starting a company and getting extra insurance to cover your rental business. Rental businesses generally require more insurance coverage than others businesses and you need to look at this. The insurance will need to cover your equipment when you have it as well as when it is in your customer’s possession.

Gardener with wheelbarrow in green apron working in back yard, sunny summer nature, sunset

The Importance Of Keeping Your Employees Sun-Safe When Working Outdoors

If your employees work outdoors, you need to do everything in your power to protect them from the sun’s rays. Exposure to UV light rays can have many harmful effects. Read on to learn more about the risks your employees are facing and what you can do to protect them.

The Risks Of Sunburn

If someone is overexposed to UV rays, their skin will sustain damage. A sunburn can cause the skin to redden, and it can also cause a stinging pain. While mild sunburns typically heal within 48 hours, severe sunburns can cause more substantial damage.

When someone suffers a severe sunburn, blisters may form on their skin. If these blisters pop, they can become infected. Infection is a very serious sunburn complication, and it could require medical treatment.

The most effective way to protect against sunburn is to apply sunblock. Your employees should be wearing sunblock with an SPF of 15 or hour. You should look for UVA or UVB sunscreen. Make sure you give your employees ample time to apply sunscreen before heading outdoors. You should also give them opportunities to reapply sunscreen throughout the day.

It is also important to be aware of when the sun’s rays are the strongest. The sun is at its brightest between the hours of 10 am and 4 pm. If possible, you should try to limit sun exposure during these times.

You should also know that your employees can suffer a sunburn at any time, even if the skies are cloudy. You should inform your employees of this risk so that they can properly protect themselves.

The Risks Of Heat Stroke

When your employees are performing strenuous work in high heat, they could experience heat stroke. Heat stroke is a type of hyperthermia that causes the body temperature to rise dramatically. It is a serious medical emergency. If heat stroke is not properly treated, it can be fatal.

It is crucial that your employees are aware of the symptoms of heat stroke. These symptoms can include nausea, vomiting, muscle cramps, muscle weakness, and a rapid heartbeat.

If any of your employees starts to experience heat stroke symptoms, they should cease working immediately. In order to recover from heat stroke, they will need to cool their bodies. You should ensure that cold water is available to your employees at all times. If your employee is experiencing more severe symptoms, you should contact emergency services.

The Long-Term Risks Of Sun Exposure

Studies have shown that frequent exposure to UV rays increases the risk of skin cancer. To protect your employees, you should have them work in the shade whenever possible. You may also want to require them to wear clothing that covers their arms and their legs. You should also encourage them to have regular skin checks at a doctor or specialist clinic.

It is your duty as an employer to keep your employees protected. Now that you are fully aware of the damage UV rays can cause, you understand how important it is for you to keep your employees safe. Take precautions whenever your employees are going to be working outdoors.

Vector illustration of the Employee of the month

Why A Business Should Have An Honour Board For High Achievers

What are you doing to motivate your employees? Are you ensuring that your employees are rewarding when they work hard? If you feel like you could be doing more, you should look into implementing an honour board for high achievers. A board like this can provide all kinds of benefits.

It Reinforces Positive Behavior

Positive reinforcement is one of the most effective ways of encouraging good behavior. You want to make sure that your employees feel like their efforts are being acknowledged. An honour board is a simple and effective way to encourage your top achievers to keep working hard.

If your employees feel as though you’re not noticing all of their hard work, they may put less effort in. If you provide them with plenty of positive reinforcement, they will continue to give you their best efforts. If you want your employees to give you 110%, you need to provide them with positive reinforcement.

It Can Ensure That Your Employees Feel Appreciated

If your employees don’t feel like you appreciate them, they may start looking at other employment options. Hiring and training new employees can be quite expensive. You should aim to find the kinds of employees that will be loyal to you.

When you have an honour board, you will have the opportunity to show your employees that you are noticing all of their hard work. Your employees won’t feel like their best efforts are going ignored. When they know that you are paying attention to the work that they do, they will continue to put in a lot of effort.

It’s A Low-Cost Way To Reward Your Employees

You don’t have to spend a fortune in order to reward your employees. Maintaining an honour board won’t take up a lot of your time, and it won’t cost you a lot of money either. Even if you provide gifts to the top-performing employees, this is still a low-cost way to recognize and reward your top employees.

If the budget for your company is tight, you’ll want to keep a close eye on low-cost ideas like this one. An honour board won’t cost you much of anything, and in time, it will wind up paying for itself.

An Honour Board Can Be Highly Motivating

A lot of people are motivated to work hard when there is a specific goal ahead of them. People that are naturally competitive will want to reach the top of the honour board. They’ll put extra effort in so that they can ensure they make the board.

A lack of motivation in the workplace can have devastating effects. If your employees aren’t motivated, they will be less productive. An honour board is one of the simplest and most effective ways to encourage productivity.

Does your business have an honour board for high achievers? If you don’t have an honour board right now, you should try to change that. Recognizing your employees and their hard work can make a big difference.

Dump Trucks On Highway

Should You Rent Or Buy Transport Equipment For Your Business?

When you start a business, you might think that you need to buy your transport equipment. This is not always the case and there are many businesses that find it easier to rent their equipment. It is important that you consider whether you should buy or rent your transport equipment from a company like Rentco before you make any major decisions on this.

Your Financial Situation

The primary determining factor when it comes to deciding to rent or buy equipment is your current financial situation. You have to consider if you have the capital to buy the transport equipment that you need. It is important to note that this equipment is expensive, particularly if you are looking to buy new.

Buying is a good option because you have a one off initial outlay for the equipment and then you own it. This large cost could be something that your business can afford and you should consider this. Renting is generally the solution people turn to when they do not have the initial capital, but it can be a larger burden. Over the rental period, the costs of the equipment could end up being more than simply buying the equipment.

When Do You Need The Equipment?

Another major deciding factor is how often you are going to need the equipment. The length of the project you have and the frequency of jobs will determine whether or not it is better to buy or rent. If you are looking at a short-term job, then buying your transport equipment might not be the best idea. The large financial outlay will not be viable for a short-term project, particularly those that require specialized transport equipment.

However, if you are looking at equipment for a long-term project or equipment that you use regularly, buying will often be a better option. The rental costs over a long-term project will add up and could end up costing more than the price of the equipment when you buy it. Additionally, if you are looking at multi-purpose equipment such as forklifts and excavators, buying would be the best option as they can be used in a variety of different projects.

Equipment Availability

One of the biggest advantages of buying your transport equipment is that it is available to you at any time. This means that you will be able to react quickly to changes in a project where different equipment will need to be used. You will also be able to take on jobs at short notice which is something that you could find tricky with rented equipment.

When you rent transport equipment, you run the risk of the rental company not having the equipment that you need when you need it. To overcome this, you will have to work with a number of different rental companies which could increase your overall costs. You will also have increased costs when looking at short notice rentals for the times when you need to take a job quickly or deal with changes to a job.

4 Things You Should Do to Be a Successful Businessman or Businesswoman

Building a business is not for the faint-hearted and it requires a lot from you as a person. Many people have started a business and failed a few months or years later. The ones who got up and tried again are the ones who got to the top. Success is not overnight and it will not be easy. Here is a list of some things that you should do if you want to become successful in business.

1. You have to be fearless – Starting a business and leaving behind the security of a paycheck and facing the uncertainty of the unknown is scary. However, a successful business owner or entrepreneur knows how to manage and deal with their fears. They do not allow those fears to get the better of them. They are also not afraid of failing and starting again until they are successful.

2. You need to understand finance – To grow a business and be successful requires knowledge of how finance works and how it can help you grow your money. Not all businesses need to start with a big sum of money, but they all need to know how to use the money that is coming in to grow the business. A good knowledge and understanding of how finance works is a must.

3. You need to find the right team – Having the right partners and team is extremely important. A good businessman understands that people have different strengths and weaknesses. The art lies in knowing who to use for which area. Not everyone makes good salespeople, or good designers, or good CEOs. You need to know when to start handing over certain jobs to other people to ensure the success of the business.

4. You need the right attitude – This refers to your attitude in life, towards people, and your approach to your business. If you want to start a business to become rich and buy more things, your attitude is off track. If you want to start a business to make money and help others, that is more on track. You need be positive, energetic, driven, and always professional.

If you have these 4 things, you are off to a great start and your chances for success are good.

Infographic by: startupbros.com

Australian Entrepreneurs Who Made It Big Time

We are constantly hearing about Ricard Branson, Bill Gates, Donald Trump, etc. who are great entrepreneurs and made millions. Today, I would like to shed some light on our local entrepreneurs who also made great things happen for themselves.

Kerry Packer – Publishing and Broadcasting Limited and Australian Consolidated Press

Kerry Packer was a media mogul and a very wealthy entrepreneur. He was the major shareholder in Publishing and Broadcasting Limited and Australian Consolidated Press. He died in 2005 and left an empire to the value of 4.2 billion dollars. His empire owns shares in several media-related and other fields.

John Ilhan – Crazy John’s

Crazy John’s is the largest privately-owned mobile company in Australia. He was a millionaire before the age of 40 but sadly died at the age of 42. He was a philanthropist and started the Ilhan Food Allergy Foundation.

Rupert Murdoch – The News Corporation of New York

Rupert Murdoch is a name well-known to may. He is a successful businessman and media mogul that is worth billions. He is estimated to be the richest man in the world. He owns several newspapers and telecommunications and media companies.

John Singleton – Various

John Singleton may be the most famous Australian entrepreneur and definitely has an interesting personal life. He started with advertising agencies and from there went into radio and publishing. He has ties to Lonely Planet publications, Qantas Airlines, and Macquarie Media.

Dick Smith – Dick Smith Electronics

Dick Smith started young and at the age of 17, he started Dick Smith Electronics. He has entertained people for a long time with all his antics and unconventional tendencies. He was a philanthropist and loved Australia dearly. One of his greatest achievements was the ‘Australian Geographic’ magazine.

These guys are some of the best businessmen in the world. Their achievements not only made them rich but also did a great deal for Australia and its people.

5 Reasons Why You Should Use Cork Flooring for Your Business

Depending on exactly what your business is, cork flooring is an excellent option. Cork is a sustainable, biodegradable, and very durable material. If you are building offices, a restaurant, or an art studio for your business or if you are a construction worker that builds these places, you should seriously consider installing cork flooring. Here is why:


It is very durable – If a cork floor is looked after properly, it can last up to 40 years. Liquids won’t seep through. It won’t crack or get scratches. It returns to its original shape when heavy furniture is removed. It’s just excellent.


It is versatile – No matter what size, colour, or style you have in mind, you will find it in cork. You can buy tiles or planks and create the floor that you want.


It is safe – Cork is fire-resistant and doesn’t allow mould or bacteria to grow. It is an anti-microbial material that is also resistant to insect infestations and even termites. Right there, you are saving on so many future costs.


It creates a comfy atmosphere – Cork is very comfortable because it has a natural give when you walk on it. It is also a good insulator that helps to reduce noise and create a calm atmosphere. It is a natural material so it naturally creates a warm feel.


It is green – Apart from its insulation qualities that will save energy costs, it is also environmentally friendly in how it is made. No trees are cut down or damaged with the harvesting of cork. The cork comes from the bark of the cork tree and once removed, this bark grows back. It takes years for this process to take place, but the trees remain intact.

Cork floors can be a bit more expensive than normal concrete, but its benefits are so much better. If you want to save money in the long run and have a comfortable floor, cork is the way to go.