Category: Business

College students internet computer addiction sitting bench outside campus summer

What Are Some of the Best Ways to Attract New Customers Online?

Do you want to get more online customers for your business? If you’ve been struggling to make enough sales, there are certain things you should do to easily make consumers more aware of your brand. If the consumers know about your brand, they’re more likely to visit your site and potentially make a purchase.

Come Up With a Promotional Offer

Most people love getting great deals and discounts on different products, even if they’ve never tried those products before. If you were told you could get something for 50% off the original asking price, wouldn’t you feel a bit more tempted to give in and make a purchase? An easy way to get new online customers for your business is to provide a promotional offer to all new customers who’ve never shopped your store before. You could offer a percentage off the total of their items or even throw in some free goodies with any purchase.

Develop a Referral System

Find a way to offer something to both the new customers and the loyal customers who’ve been around for a while by developing your own referral system. Make it feel like a fun competition for the customers you already have. For example, you could set a goal for them to refer the business to as many people as possible. If at least five people make a purchase and use that person’s name as their referral, you could provide that person with a free product or a discount on their next purchase. In the meantime, anyone who uses the referral code could receive a discount on their purchase, too.

Get Active on Social Media

If you’re trying to get more online customers, it makes the most sense to become more active across different social media platforms. When there are millions of active users on these sites, there is a lot of potential to grow your business even further according to Dux Digital, but it’s up to you to decide how you’re going to use these sites to your advantage.

Many business owners use social media to announce new products, provide details on special sales and promotional offers, and respond to their consumers when they leave questions or comments for the business. If your active on these accounts and your loyal customers are following you, it won’t take too long for you to start building quite a large following because of all the shares and retweets you’ll start to get from the loyal fan base you already have.

Increasing the number of online sales you’re making may be a goal you’d like to achieve. If you’re hoping to get a lot of new online customers, start coming up with ideas for promotional offers, develop a referral system where both old and new customers get to benefit from the system, and become even more active on social media. Use social media as a way to make people aware of the products you sell and the promotional discounts you’re offering. Although it may seem like a challenge, these steps will work in your favour and you’ll start getting new customers in no time.

Air pump Meter a device for pumping air into or out of an enclosed space

A Guide To Starting Your Own Air Compressor Hire Business

If you are thinking about starting an air compressor hire business, there are a number of points that you need to look at. These points will determine how successful your business is and whether or not you are starting it correctly. Not looking at all of these points could lead to unnecessary expenses and problems in the future.

Study Your Market

Before you start looking for air compressors, you need to study your market. There is no point in starting a business that focuses on hiring air compressors to mechanics if there is no demand for this. There are a number of points that you should consider when looking at your market.

The first is what kind of equipment your market is looking for. Are they going to need accessories for the air compressors as well as the base device? You also need to consider if they are looking for brand names or basic models.

The amount that your target market is willing to pay should also be studied. This will help you determine if the business is viable and what your margins are going to be. You should also consider if you need to have other services with your business which will make you a one-stop shop for your customers.

Buy Smart

Once you know your customers, you need to look at getting the air compressors you are going to rent to them. It is important that you buy smart at this point because you want to avoid any idle inventory. There is no point in having 10 air compressors that you can rent out if your market only requires you to have 5.

When you start looking at inventory, you should buy the minimum amount needed based on your market research. Once you get started and are making money from the rentals, you can look at increasing your inventory. It is easier and cheaper to add equipment to your inventory than it is t get rid of the excess.

Look For Good Deals

You need to make the most of every cent of capital that you have when you start your air compressor rental business. This means that you need to look for good deals on the inventory that you are buying. One of the ways that you can get a good deal is to look at used equipment. Of course, you will need to be careful with this and ensure that any equipment you buy is still working correctly.

Get Your Paperwork In Order

Once you have an idea about your market and the equipment you are going to get, you have to look at the paperwork required for your business. The exact paperwork needed will vary depending on where you are starting your business. However, there are certain formalities which are required for all businesses.

These formalities will include starting a company and getting extra insurance to cover your rental business. Rental businesses generally require more insurance coverage than others businesses and you need to look at this. The insurance will need to cover your equipment when you have it as well as when it is in your customer’s possession.

Vector illustration of the Employee of the month

Why A Business Should Have An Honour Board For High Achievers

What are you doing to motivate your employees? Are you ensuring that your employees are rewarding when they work hard? If you feel like you could be doing more, you should look into implementing an honour board for high achievers. A board like this can provide all kinds of benefits.

It Reinforces Positive Behavior

Positive reinforcement is one of the most effective ways of encouraging good behavior. You want to make sure that your employees feel like their efforts are being acknowledged. An honour board is a simple and effective way to encourage your top achievers to keep working hard.

If your employees feel as though you’re not noticing all of their hard work, they may put less effort in. If you provide them with plenty of positive reinforcement, they will continue to give you their best efforts. If you want your employees to give you 110%, you need to provide them with positive reinforcement.

It Can Ensure That Your Employees Feel Appreciated

If your employees don’t feel like you appreciate them, they may start looking at other employment options. Hiring and training new employees can be quite expensive. You should aim to find the kinds of employees that will be loyal to you.

When you have an honour board, you will have the opportunity to show your employees that you are noticing all of their hard work. Your employees won’t feel like their best efforts are going ignored. When they know that you are paying attention to the work that they do, they will continue to put in a lot of effort.

It’s A Low-Cost Way To Reward Your Employees

You don’t have to spend a fortune in order to reward your employees. Maintaining an honour board won’t take up a lot of your time, and it won’t cost you a lot of money either. Even if you provide gifts to the top-performing employees, this is still a low-cost way to recognize and reward your top employees.

If the budget for your company is tight, you’ll want to keep a close eye on low-cost ideas like this one. An honour board won’t cost you much of anything, and in time, it will wind up paying for itself.

An Honour Board Can Be Highly Motivating

A lot of people are motivated to work hard when there is a specific goal ahead of them. People that are naturally competitive will want to reach the top of the honour board. They’ll put extra effort in so that they can ensure they make the board.

A lack of motivation in the workplace can have devastating effects. If your employees aren’t motivated, they will be less productive. An honour board is one of the simplest and most effective ways to encourage productivity.

Does your business have an honour board for high achievers? If you don’t have an honour board right now, you should try to change that. Recognizing your employees and their hard work can make a big difference.

4 Things You Should Do to Be a Successful Businessman or Businesswoman

Building a business is not for the faint-hearted and it requires a lot from you as a person. Many people have started a business and failed a few months or years later. The ones who got up and tried again are the ones who got to the top. Success is not overnight and it will not be easy. Here is a list of some things that you should do if you want to become successful in business.

1. You have to be fearless – Starting a business and leaving behind the security of a paycheck and facing the uncertainty of the unknown is scary. However, a successful business owner or entrepreneur knows how to manage and deal with their fears. They do not allow those fears to get the better of them. They are also not afraid of failing and starting again until they are successful.

2. You need to understand finance – To grow a business and be successful requires knowledge of how finance works and how it can help you grow your money. Not all businesses need to start with a big sum of money, but they all need to know how to use the money that is coming in to grow the business. A good knowledge and understanding of how finance works is a must.

3. You need to find the right team – Having the right partners and team is extremely important. A good businessman understands that people have different strengths and weaknesses. The art lies in knowing who to use for which area. Not everyone makes good salespeople, or good designers, or good CEOs. You need to know when to start handing over certain jobs to other people to ensure the success of the business.

4. You need the right attitude – This refers to your attitude in life, towards people, and your approach to your business. If you want to start a business to become rich and buy more things, your attitude is off track. If you want to start a business to make money and help others, that is more on track. You need be positive, energetic, driven, and always professional.

If you have these 4 things, you are off to a great start and your chances for success are good.

Infographic by: startupbros.com

5 Reasons Why You Should Use Cork Flooring for Your Business

Depending on exactly what your business is, cork flooring is an excellent option. Cork is a sustainable, biodegradable, and very durable material. If you are building offices, a restaurant, or an art studio for your business or if you are a construction worker that builds these places, you should seriously consider installing cork flooring. Here is why:


It is very durable – If a cork floor is looked after properly, it can last up to 40 years. Liquids won’t seep through. It won’t crack or get scratches. It returns to its original shape when heavy furniture is removed. It’s just excellent.


It is versatile – No matter what size, colour, or style you have in mind, you will find it in cork. You can buy tiles or planks and create the floor that you want.


It is safe – Cork is fire-resistant and doesn’t allow mould or bacteria to grow. It is an anti-microbial material that is also resistant to insect infestations and even termites. Right there, you are saving on so many future costs.


It creates a comfy atmosphere – Cork is very comfortable because it has a natural give when you walk on it. It is also a good insulator that helps to reduce noise and create a calm atmosphere. It is a natural material so it naturally creates a warm feel.


It is green – Apart from its insulation qualities that will save energy costs, it is also environmentally friendly in how it is made. No trees are cut down or damaged with the harvesting of cork. The cork comes from the bark of the cork tree and once removed, this bark grows back. It takes years for this process to take place, but the trees remain intact.

Cork floors can be a bit more expensive than normal concrete, but its benefits are so much better. If you want to save money in the long run and have a comfortable floor, cork is the way to go.